Do I need to pay anything upfront?

No. The redesign is included. You pay $249 at the start of each month, for at least 12 months from launch. Prefer no minimum term? Pay $990 at the start, and the plan is month to month from day one. You can then leave with 30 days' notice.

What happens if I leave before 12 months?

You can leave and keep the site. You pay part of a $990 transfer fee (the cost of taking the site with you). The fee drops with every month you've paid, down to $0 at month 12. For example: $743 after month 3, $495 after month 6, $248 after month 9. After month 12, the plan is month to month with 30 days' notice.

Can we keep HotDoc or HealthEngine?

Yes. We connect it to your new site and track the bookings it brings in. You keep paying its subscription yourself; it isn't part of the plan. In the discovery meeting we check your practice software too. That way online bookings land in your appointment book, and nothing is booked twice.

Who owns the website?

Your accounts are yours from day one: your domain, Google Analytics, Google Search Console, Meta Pixel, Stripe account and Google Business Profile. You get the website files and all content at month 12, or at launch if you paid the $990 upfront. You can view and download your reports any time.

Is marketing included?

No. Website Care looks after your website. Social posts and ads are a separate service, Practice Marketing, priced separately. Add it later, or never. Ad spend on Meta, Google or any other platform isn't included either.

Do you photograph patients?

The photo session covers your reception, treatment rooms, equipment and team. Everyone photographed signs a consent form. No patient is photographed without one.

Is the content AHPRA-compliant?

We write every page and post to the advertising rules for registered health practitioners. That means no testimonials about clinical outcomes, and before-and-after images only with documented patient consent. Offers and prices in notices follow the same rules. You sign off all clinical content before it goes live. We write and publish; we don't give clinical advice.

Dental Website Perth | Website Care, $249 a Month

The problem

Most practice websites can't say how many bookings they produce

A typical practice website takes bookings by phone or form. But nobody can say how many came from Google, or from a Facebook post. Nobody knows how many patients started a booking and gave up.

So you can't tell which effort is worth paying for.

These aren't marketing problems. They're measurement problems.

The plan

One plan. $0 upfront.

Your redesign is included from month one. You pay one fee at the start of each month.

Website Care

$249 / month

Upfront: $0
First year: $2,988

You commit to 12 months from launch. After that it's month to month, and you can leave with 30 days' notice. Your first report arrives at the end of your first full month live.

Other ways to pay

Pay a year upfront, get a month free
You pay for 11 months: $2,739.
No lock-in
Pay $990 at the start. The plan is then month to month from day one, and you can leave with 30 days' notice. The website files are yours from launch. First-year total: $3,978.
Leaving before month 12
You can leave and keep the site. You pay part of a $990 transfer fee (the cost of taking the site with you). The fee drops with every month you've paid. Leave after month 6 and you pay $495.

All prices AUD, excluding GST.

The redesign · included

What we build

A new website, built for phones first

Up to 10 pages: home, about, team, treatments, fees, contact and booking. We rewrite your existing text where it needs it.

Your real practice, not stock photos

We photograph your reception, treatment rooms, equipment and team, in a session of up to 2 hours. Everyone photographed signs a consent form. No patient is photographed without one.

Patients book online, your way

Our booking page

Patients pick a time and pay a deposit or the full fee online. The money goes straight into your Stripe account (Stripe is the online payment service).

Keep HotDoc or HealthEngine

We connect it to your new site and track the bookings it brings in.

In the discovery meeting we check your practice software (Dental4Windows, Praktika, Core Practice, Centaur or other) and any HotDoc or HealthEngine account. That way online bookings land in your appointment book, and nothing is booked twice.

Every booking confirmed

The patient gets a confirmation by email and SMS. Your team gets a notice for every booking.

See which bookings your website brings in

Google Analytics 4 (Google's free website statistics) counts every booking and enquiry from day one.

See what people search to find you

Google Search Console (Google's report on how your site shows up in search) lists the searches that find you. If Google can't read a page, we fix it.

Ready for Facebook and Instagram ads

We install the Meta Pixel (a small piece of Facebook tracking code) now. If you ever run an ad, you'll see which bookings it produced.

Your Google Maps listing, checked

We link your Google Business Profile to the new site and check it for errors.

AHPRA check on every page

We write every page to the advertising rules for registered health practitioners. That means no testimonials about clinical outcomes, and before-and-after images only with documented consent. You sign off clinical content before it goes live.

60 days of free fixes after launch

If something doesn't work as agreed in the first 60 days, we fix it free. It doesn't use your monthly change hour.

Update it yourself, if you want to

Your team can get edit access to change notices and opening hours. We still handle backups and updates.

We sell this tracking set-up on its own as Measurement Setup, for $990. It's included in your plan.

After launch

Every month

Once your site is live, this is what your $249 a month covers.

Included	How often
Keeping the site running
Your site hosted in Australia, with its security certificate (SSL, the padlock in the browser). We watch the renewal dates for your domain and certificate, so you're warned before either runs out.	Always
Your site is backed up every day, and we keep each backup for 30 days. If something goes wrong, we restore it.	Every day
We install software and security updates, and test them before they go live.	As they are released
We scan for security threats and check that your site is online every 5 minutes. If it goes down, we get an alert.	Every 5 minutes
We find and fix broken links, missing pages and slow pages.	Always
We shrink your images so pages load fast on phones.	Always
Keeping bookings working
Every day, a test booking runs all the way through payment and the confirmation email. If your booking form breaks, we know the same day. (Our booking page only.)	Every day
Patients get an email and SMS reminder 24 hours before each online booking. SMS is charged at cost.	Every booking
Patients who book online and agree to hear from you get a check-up reminder 6 months after their visit.	Every visit
If a patient starts a booking but doesn't finish paying, they get a follow-up email, if they agreed to be contacted.	Every unfinished booking
We check your contact and booking forms every week.	Every week
Changes and content
Changes to what's already on your site, done within 2 business days.	Up to 1 hour a month
Site down or booking broken? We start work the same business day.	When needed
One new blog post or page. For example, a suburb page like "dentist Victoria Park" to help nearby patients find you. We check it against AHPRA rules, and you approve it before it goes live.	1 a month
Reporting
A report every month, sent automatically. It shows visits, bookings, deposits taken, bookings started but not finished, and where each booking came from.	Every month
A health score for your site: how fast it loads, how easy it is for everyone to use (accessibility), and how well Google can read it (SEO). You see the trend since launch.	Every month
We check Google Search Console and your Google Business Profile, and fix anything broken.	Every month
A 30-minute review meeting, at your practice or by video.	Every quarter

Booking confirmations and 24-hour reminders are transactional (service messages about a booking the patient made). Check-up reminders and unfinished-booking follow-ups only go to patients who ticked a consent box (Spam Act 2003, Privacy Act 1988).

The monthly hour

What counts as a change

Your monthly hour covers small updates to what's already on your site.

Included in your hour

Fees, opening hours, phone numbers, addresses
Adding or removing a team member
Swapping photos or text on an existing page
Notices: holidays, closures, AHPRA-compliant offers
Booking settings: available times, which treatments book online, deposit amounts
Fixing errors and broken links

Quoted separately

More than one new page a month
Changes to the design or the page layout
New features: new forms, connections to other software, a different payment system
New clinical content written from scratch
Fixing changes made by anyone outside DentalFork, including your own team if they have edit access

Unused time doesn't carry over to next month. Need more? Extra time comes in 4-hour blocks for $340.

Optional

Add-ons, and what's not included

Add-on	Price	What it does
After-hours booking assistant	Fixed quote in 48 hours	An AI chat on your site that answers common questions and books appointments at night and on weekends.
Patient recall emails	$900 one-off	A full series of emails that remind patients to come back and follow up after visits, beyond the 6-month reminder.
Inactive patient campaign	$1,450 one-off	A campaign that invites back patients who haven't visited in over a year.
Practice email	Fixed quote in 48 hours	Email addresses on your own domain for your team (for example [email protected]), on Microsoft 365, set up for you.
More photography	$850 half day	A longer shoot beyond the 2 hours in the redesign: new team members, a refit, or images for social media and ads.
Extra time	$340 per 4-hour block	For work beyond your monthly hour.

Not included

Marketing: social media, ads and email campaigns (see Practice Marketing)
Ad spend on Meta, Google or any other platform
Stripe's payment fees, which Stripe charges to your account
HotDoc or HealthEngine subscriptions, if you use them

Website Care looks after your site. Social posts and ads are a separate job, priced separately. Add them later, or never.

All prices AUD, excluding GST.

Ownership

Your accounts stay yours

These are in your name, so your data and history stay with you.

Yours from day one

Your domain (your web address)
Google Analytics (your website statistics)
Google Search Console (your Google search data)
Meta Pixel (your Facebook and Instagram ad tracking)
Stripe account (where patient payments land)
Google Business Profile (your Google Maps listing)

Handed over

You get the website files and all content at month 12, or at launch if you paid the $990 upfront.

You can view and download your reports any time.

What we promise

What we commit to, and what we don't

We commit to

A written scope (exactly what we'll build) with a fixed price, within 48 hours
The work delivered exactly as that scope says
A monthly report you can check against your own appointment book

We don't promise

Search rankings, a number of bookings, or any other result we don't control.

How it works

From audit to launch

01
Free audit of your current site
We check how fast it loads on phones, any broken pages, how Google sees it, and whether it tracks bookings at all. You keep the report, whether or not you go ahead.
02
A 30-minute discovery meeting, at your practice or by video
We go through the audit, your practice software, and which treatments patients should book online.
03
A written scope and fixed price, within 48 hours
Your pages, booking rules, deposit amounts and build timeline, all in writing.
04
Photos and build
We photograph your practice and team on site. You approve the design, then every page, before anything goes live.
05
Launch, then Website Care begins
Your first monthly report arrives at the end of your first full month live.

Straight answers

Start here

A free audit of your current site

Find out how fast your site loads on phones, which pages are broken, how Google sees it, and whether it tracks your bookings at all. The report is yours to keep, whether or not you go ahead.

Request a Free Audit Book a Discovery Meeting

[email protected] · +61 427 064 592

We reply within one business day. Please don't include patient information in your message.

We rebuild your website. Then we look after it every month.